What is Market Intelligence?

Market Intelligence is essential data about the business environment you are operating in. It gives you strategic insights through which you can assess your competition and take the necessary steps.

How can I gain mileage from Market Intelligence?

Market Intelligence can help you align your business goals based on the business environment you are operating in. It essentially comprises Competitive Intelligence, Product Intelligence, Market Understanding, and Customer Insight. While Business Intelligence focuses on the company’s internal environment, Market Intelligence gives a clear overview of the external market dynamics. Much like a SWOT Analysis, it focuses on the Opportunities and Threats as well.

    Range of Services

    Syndicate Reports

    Syndicate Reports

    Staying ahead in the competition requires a clear and detailed overview of the specific market dynamics. Syndicate reports benefit businesses looking for in-depth insights into the current industry trends.

    Know More

    Customised Report

    Customised Report

    Custom Reports as the name suggests are tailored for highly specific business requirements. Numbro takes a detailed brief from clients to understand their exact business needs and objectives such that in-depth and streamlined reports can be provided.

    Know More

    Fesability Report

    Fesability Report

    Numbro’s Feasibility Reports assess the viability of your business idea or project and whether it has the potential to succeed. The business concept is analyzed from multiple angles which involves in-depth market research, rules and regulations, and the overall financial model.

    Know More

    Syndicate Reports

    Syndicate Reports

    Staying ahead in the competition requires a clear and detailed overview of the specific market dynamics. Syndicate reports benefit businesses looking for in-depth insights into the current industry trends.

    Know More

    Customised Report

    Customised Report

    Custom Reports as the name suggests are tailored for highly specific business requirements. Numbro takes a detailed brief from clients to understand their exact business needs and objectives such that in-depth and streamlined reports can be provided.

    Know More

    Fesability Report

    Fesability Report

    Numbro’s Feasibility Reports assess the viability of your business idea or project and whether it has the potential to succeed. The business concept is analyzed from multiple angles which involves in-depth market research, rules and regulations, and the overall financial model.

    Know More

    FAQ's

    How do you obtain Market Intelligence?

    Data collection and analysis is the crux of Market Intelligence. Data mining through established digital tools helps in obtaining clear insights which can indicate the necessary steps to take. It gives information about the entire Supply Chain which helps you in informed decision making and mitigating risk. It is a continuous process where you receive regular data updates.

    How do I Gain from an Online Survey?

    An Online Survey gives you real-time data where you can analyze a competitor’s product features, estimated market share, and pricing strategy. The concept can be easily understood if you consider the smartphone market. Rich data can be obtained through the social media platforms which constantly track Consumer Behavior through modern digital tools including AI.

    What are some key factors in Market Intelligence?

    Market Intelligence not only lets you identify current market trends but also helps you to enhance your product line. It gives you a thorough competitor analysis regarding their products so that you can accordingly fix your production timelines to get a first-mover advantage.

    What is Competitive Intelligence?

    First and foremost, you must know who your real competition is. To succeed in your business, you must have clear and detailed knowledge about your competitors. Data-driven information can give you insights and help you build your competitive strength.

    What is Product Intelligence?

    Assessing your product lifecycle, your competitor’s products is key to business survival. What we traditionally know as the 4 Ps of Marketing constitutes Product Intelligence. All this information is inferred from Data collected through online surveys and AI-driven tools.

    What is Market Understanding?

    Market Understanding gives you a macro view of the overall market which includes calculating the market size and the potential for future growth. It also helps you identify new market segments where you can leverage your products or innovate accordingly.

    What is Customer Insight?

    Customer Understanding gives you strategic insights from Consumer Behavior data, a consumer’s preferences and behavior patterns, and buying habits. This lets you leverage your brand accordingly w.r.t. Your product offering as well as your brand messaging.